TECHNICAL ILLUSTRATIONS

 
 

 

Technical illustration

DIY flooring manual

Example of technical illustration

Konrad often draws instruction manual illustrations.

The above example was for a DIY flooring manual. Konrad "drew" loads of vector illustrations explaining the installation steps.

This project was a commission by Steinhaus Flooring.

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Vector art

Illustrations for brochure

Example of vector art

This project was a commission by Altech.

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Technical illustration

Pregnancy seatbelt instructions

Example of technical illustration

The client needed us to draw a series of instructional panels for their packaging, explaining how to use their special seatbelt, designed for pregnant women.

Konrad gets a certain kick out of these types of instruction manual line drawings – he's a vector art enthusiast.

Commissioned by Gekko pregnancy seatbelts.

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Diagram design / illustration

Linux operating system tutorial

Example of diagram

The Shuttleworth Foundation has a keen interest in advocating the use of Open Source software, the term used to describe software that is not copyrighted, but instead is the collective effort of volunteer developers around the world, on a quest to improve human living standards by providing these products free of charge. This benefits especially Third World countries.

Konrad was commissioned by TSF to provide information graphics in aid of a Linux tutorial for their website - basically to draw diagrams - no real feat. The diagram simply had to be clear and pleasant to the eye.

The only challenge was to create the diagrams in such a way that the final PNG files would be really, really small, considering South Africa's painfully slow internet at the time, i.e. no complex graphics or gradients, and relatively monochrome.

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Map design / illustration

Property map

Example of mapYes, we even do maps.

Our vector art is much neater and easier to read than your average re-photocopied map or hand-drawn diagram. Konrad has an obsessive streak in him which means he actually enjoys doing this kind of thing.

These building plans were part of a series consisting of a few hundred property valuation maps Rode & Associates Property Consultants used in a presentation to a client.

When stylising presentations we distinguish our client from the average Joe. In the competitive world of business you need leave a good impression to prevent your company from disappearing into the abyss of "just another business."

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Street map illustration

Road to client's offices

Example of street mapThese must be the ultimate soul-deadening jobs imaginable to most designers, but as mentioned before, Konrad gets some kind of perverse pleasure out of doing these.

The trick with road and street maps is to efficiently describe a route, i.e. mercilessly get rid of unnecessary information. Secondly, you need to think like the map reader thinks.

One of the greatest stumbling blocks for designers is that – after a while – your view becomes too subjective, and you end up not realising that you've lost the reader.

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Vector art

Property types icon

Example of vector art

This 2D illustration was created for a series of online property economics publications.

The challenge with this kind of design is to keep the objects simple and recognisable at small display sizes.

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Vector art

Laptop

Example of vector art

A vector illustration done for a property economics publication front page.

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What clients say:

 
 
 

Lynette Smit
Marketing manager, Rode & Associates

"A creative genius..."

 

Pieter De Waal
Sole proprietor, Hermit on the Hill

"A stickler for detail, Konrad appreciates the difference between good and great, and won't stop tweaking till the end-product meets his exacting standards.

His offbeat sense of humour, coupled with his ability to transform this into his designs, makes it a pleasure to brainstorm new concepts with him.

Konrad has been a key member in developing my brand, and I always look to him for inspiration and creativity."

 

Tania de Maine-Oosthuizen:
Manager, Tharagay Addictions Services

"We love his work, from initial ideas to final designs! What he has done for us, was simple, yet elegant, and purely beautiful".

 

Zeki Hilmi
Sole proprietor, Chelsea Village Framers and Antique Shoppe

"Konrad has this exceptional ability to develop illustrations.

We were so thrilled by the work he undertook for us that we employed Konrad to design our wedding invitation, which, through collaboration and Konrad's outstanding knowledge of graphic design, he designed for us exactly what we were looking for. All our guests commented and said, "what an amazing wedding invitation!"

I recommend Konrad to everybody and will use him in the future again."

 

Sanett Uys
Marketing manager, Colliers International (SA)

"The work Konrad did for us has been outstanding! His customer service is great and his creativity exceptional. He is willing to think out of the box and come up with new ideas, which we love."

 
     

More services: Logo Design | Brochure Design | Web Design

Website design and contents by Konrad Rode © 1998–2017
Mowbray & Bellville, Cape Town, South Africa

 
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